The Subtle Circus logotype

Subtle Circus

One day while plotting with my friend and design compadre, Nate Gulledge, we decided to start a t-shirt company. We hardly sold any t-shirts but we had a fun time building and promoting our brand, Subtle Circus.

I did the lettering for the logo which needed to have a certain look to it. We aspired for our visual identity to give off Victorian sideshow vibes, to evoke a time when circuses were unreformed and a little creepy.

A Flash game of 3 winking clowns. The object of the game was to remember the order the clowns winked.
An example t-shirt